Pink has been named the newest ambassador to the United Nations Children’s Fund (UNICEF), the singer/songwriter announced during a live appearance on “Good Morning America” on Monday.
“I’ve always wanted to work with UNICEF,” Pink said on “GMA.” “It’s the one organization over the last 15 years just consistently been in mind for all the amazing things that they do and timing is everything and it worked out.”
The Grammy Award-winning artist, who has a 4-year-old daughter named Willow with husband Carey Hart, traveled to Haiti with UNICEF this summer to witness firsthand the plight of malnourished children there.
“When you have a child of your own and you try to imagine looking at them and not being able to feed them, it does something to you,” Pink said of how Willow has inspired her activism with UNICEF and in Haiti.
Pink, whose hits include “So What” and “Just Give Me a Reason,” has already been working with UNICEF as a national spokesperson for Kid Power, which provides critical health and nutrition programs around the world.
The project provides participating children with fitness bands and encourages them to learn about new cultures and keep active. The children’s activities will earn them points that will unlock funding by parents, partners and friends. UNICEF will use those funds to send food to severely malnourished children around the world, according to a press release from the organization.
“One in four kids in America are inactive and one in four kids globally are malnourished and UNICEF has brilliantly come up with how to connect the two,” Pink said. “You unlock therapeutic food packets, which I’ve seen with my own eyes bring children back to life.”
“For every certain amount of steps you make, as active as you want to be, then you unlock a packet,” she added. “You’re kind of creating global citizens. It’s so empowering to be able to be in charge of helping.”
The bands are available now at Target for $39.99.
Pink and her trainer, Jeannette Jenkins, along with some children from Public School 41, Greenwich Village School in New York, demonstrated workout moves live on “GMA” to show children how they can remain active and have fun at the same time.
Pink is the latest star to be named UNICEF Ambassador. Other celebrities who have also advocated on behalf of children include Téa Leoni, Sarah Jessica Parker, Laurence Fishburneand Selena Gomez.